Bellevue Literary Review

BELLEVUE LITERARY REVIEW

Bellevue Literary Review (BLR) is a literary magazine that examines human existence through the prism of health and healing, illness and disease. The BLR is published twice a year by the Department of Medicine at NYU School of Medicine, since 2001.

Our team from Branding for a journal class at Parsons School of Design was asked to rebrand the image of the magazine and the online channel including the website, mobile application and social media. The goal was to make the brand look fresh, forward-looking and attractive to the new generation readers.

ROLE : I was responsible for designing the shop section for both website and mobile application since the readers can purchase the magazine, merchandise and subscribe to the magazine through the online channel. I was also responsible for applying the new branding guidelines into the social media platform.

WEBSITE : https://blr.med.nyu.edu (under development)

DIGITAL PROTOTYPE : https://marvelapp.com/62id1f8

TAG : Branding / Web design / App design / Social Media

BRANDING GUIDELINES