EGGIE MUSIC FESTIVAL COLLECTION

Eggie is a California-based woman's clothing brand created in August 2017 by Korean-American YouTuber Jenn Im, It is very popular among the Millennial and Gen Z, especially the one who are into music festival. The brand is perceived as young, playful and support everyone to be confidence and beautiful in their own ways.

ROLE : Eggie was launching a collection based on festival season, and I was responsible for executing a marketing launch strategy, creating a visual assets and copy for their online advertising and email marketing, while considering customer's journey flow.

WEBSITE : https://eggie.us

INSTAGRAM : eggieshop

FACEBOOK PAGE : https://www.facebook.com/EggieShop/

TAG : Marketing Strategy / Online Advertising / Social Media / Email Campaign / Customer Journey

MARKETING TIMELINE

BRANDING GUIDELINES

VISUAL APPROACH 1 - #EGGIEFEST / INSTAGRAM STORY

What is it : #eggiefest strategy would bring more people going to music festival to visit eggie's website when they are looking for clothing.

Also, the #eggiefest allow the costumer to see each other, it will create like a community where everyone can participate and be a part of it.

Goal : To enhance the sell rate of the music festival collection before or during the music festival season.

VISUAL APPROACH 1 - #EGGIEFEST / FACEBOOK DUAL AD

VISUAL APPROACH 1 - #EGGIEFEST / EMAIL MARKETING

VISUAL APPROACH 1 - #EGGIEFEST / USER FLOW

Email : If the users click on the GIF or the “SHOP NOW” button in the email, it will link to the landing page.

Instagram Story : If the users swipe up on instagram story, it will link to the landing page.

Facebook Dual Ad : If the users click on the banner or the “SHOP NOW” button in facebook, it will link to the landing page.

VISUAL APPROACH 2 - PRESS QUOTES / INSTAGRAM STORY

What is it : To get the quotes about the brand from the reliable source and put it in the ad.

Goal : To be able to make prospect costumer believes in Eggie and has trust in Eggie.

VISUAL APPROACH 2 - PRESS QUOTES / FACEBOOK SINGLE AD

VISUAL APPROACH 2 - PRESS QUOTES / EMAIL MARKETING

VISUAL APPROACH 2 - PRESS QUOTES / USER FLOW

Email : If the users click on the GIF or the “SHOP NOW” button in the email, it will link to the landing page.

Instagram Story : If the users swipe up on instagram story, it will link to the landing page.

Facebook Single Ad : If the users click on the GIF or the “SHOP NOW” button in facebook, it will link to the landing page.

VISUAL APPROACH 3 - CALL OUT / INSTAGRAM CAROUSEL AD

What is it : The approach is all about call out to the specific product, the product that you want to increase the sell rate. 

Goal : This strategy makes the product stand out, make the customer thinks that it is a hit item and a must have item that can match with

everything you wear.

VISUAL APPROACH 3 - CALL OUT / FACEBOOK CAROUSEL AD

VISUAL APPROACH 3 - CALL OUT / EMAIL MARKETING

VISUAL APPROACH 3 - CALL OUT / USER FLOW

Email : If the users click on the picture, the "SHOP THE PLAYA PANTS" button, or the “SHOP NOW” button in the email, it will link to the

landing page, which is the page specifically for playa pants.

Instagram Carousel Ad : If the click on the item, it will link to the landing page.

Facebook Carousel Ad : If the users click on the picture or the “SHOP NOW” button, it will link to the landing page.