Thai Airways International

THAI AIRWAYS INTERNATIONAL

Thai Airways International Public Co., Itd., is the flag carrier airline of Thailand, offering the unexceptional service and the luxury experience on board for their passengers. The airline is also known from their distinctive THAI brand identity which represents the uniqueness of Thai, the modernity and the hospitality of the airline. The overall objective of THAI’s branding process is to enhance the corporate philosophy: World Class, High Trust, and Thai Touch.

ROLE : During my internship as a graphic designer at Thai Airways, I got the opportunity to work with the marketing team of Royal Orchid Holidays, a sub-company of Thai Airways that provided travel services to Thai Airways’ passengers. Their role was to create a promotional banners to be published in the Thai Airways online channel including the Thai Airways website, Thai Sphere Website, Thai Airways LINE account, and hero banner. The goal was to create advertisement that attracted travelers while maintaining the THAI’s brand identity.

WEBSITE : https://www.thaiairways.com

LINE ID : @ThaiAirways

TAG : Branding /Marketing / Advertising Banner / Social Media

BRANDING GUIDELINES